Briefing Night
We ask the client to give a presentation about the brand and the briefing and we ask our agency friends to give a small inspiration session. At the end of the night we hand out the briefing to the YoungDogs.
Website
On our website we post the briefing so YoungDogs that couldn’t make it to the briefing can still participate.
Feedback Sessions
After one week, YoungDogs can enter the lottery to get their chance to gain feedback from some of our guest judges via a quick 15 minute video call.
Deadline
After two weeks the YoungDogs enter their work via their profile on our website. In video, jpegs or a PDF.
Judging
We ask the client and two or three different guest Creative Directors to judge the work. The board guides the session but does not participate in the actual judging, leaving the opinions to come from the true pros.
Result Night
A night of excitement and disappointment, the judges will announce the top 3 and some honourable mentions.The winners (1st place) get to go to Cannes.